Where exceptional operators build category-defining companies
+How it adds up
a+ is a startup studio. Every week, I research & publish an idea with my thesis for why it's worth building. Co-founders & investors who want to join reply with + me.
For serious operators & investors ready for
One idea a week, in public, with a real thesis behind it — the work I do before I ever pitch it to anyone.
Reply “+ me.” We explore the idea together and run real experiments — before you quit anything.
We decide together, then build. a+ gives you a centralised team — finance, admin, marketing, applied AI — shared across every company, from day one.
I started a+ in 2026 after fifteen years of starting companies. Instead of chasing valuations, a+ companies focus on value creation.
One idea a week, each with its thesis and a short video. The ones that find their co-founders become companies.
See the theses →India still trusts a human with its money. Nest gives the mutual-fund distributor an AI back office, so they stay the trusted face and earn more.
Read the thesis →Not ready to publish yet. One lands each week.
Got an idea you'd like to share with us? We may be open to partner on that with you.
Apply →Every a+ company starts with a built-in team behind it — marketing, finance, admin and much more. You get the complete infrastructure on day one, and a co-founder who stays.
If you don't already have one, I'll help find your co-founder. There's a salary while you build, and I put capital in alongside you — not just advice.
Build with us →Before there was a page for it, there was a newsletter. A few essays on deals, buyers and exits — the same lens a+ runs on, written earlier.
Reply with + me.
+ me